The pubvendors.json is an add-on to the initially released GDPR Consent Framework. It is intended to help publishers to handle and manage the Vendors more effectively.
Pubvendors.json Manager allows you to easily manage the pubvendor.json file on your website.
Our pubvendors.json Manager makes it easy for you: Simply login your account, set up your website(s), create the code and integrate it on your web server. We also have a new WordPress Plugin which makes it even easier to integrate our tool into websites. All further changes to the file can then be done directly from our platform.
Once the tool is integrated, your partners can access the pubvendor.json file. In addition, you will get detailed reports which will show how your pubvendor.json file is used.
If you are a publisher/website owner and place online adverting on your website, then advertisers on your website will very likely collect and/or process personal data such as IP-addresses of your visitors. With the pubvendors.json file, it will allow you to define which company is allowed to process personal data. On the other hand you will be able to define the rules on which data may be processed: From what we see, there are very many vendors (advertisers/data processors) that rely on so called "legitimate interest" in order to collect data from visitors. Depending on the jurisdiction this can be invalid. Therefore you need to add a pubvendors.json file to your website in order to make sure that all advertisers only work on consent basis and not on base of legitimate interest. This will protect your own company.
GDPR came "active" on the 25th of May 2018. From that day onwards a CMP is compulsory.
By integrating our CMP into your website. Our CMP will display a message to visitors and ask them to give consent. We will then store this choice and make it available to your advertisers and other vendors so that they know if/how they can work with personal data.
Yes, our CMP offers a solution to block advertisers/codes that do not have consent from the visitor.
It's simple and easy to use! You only have to integrate a code into your website - that's all!
Any questions that you think we're missing? Get in touch with us and ask your questions!
If you are unsure if your company needs a CMP or not, please get in touch with us - we will help you find the right solution for your company!