Organisations who are GDPR compliant are saved from lawsuits and fines. Use a CMP to comply with the data privacy laws.
Advertisers are looking to reduce ad spending on GDPR non-compliant websites. Therefore, using our CMP, advertisers will continue to buy your traffic.
Visitors who feel safe will happily come back to your website. Show your visitors that you value their privacy.
A CMP or Consent Management Provider collects the necessary consent from the user. Therefore each new user will see a "Consent Layer" - a notification on the website asking the user to accept or deny the usage of their data. The CMP can then pass the consent information to advertisers, networks, analytics tools and other vendors who want to use their data.
The pubvendors.json standard is how publishers can limit and control the usage of personal data on their website. It controls which vendors are allowed to collect and process the data.