A Consent Management Provider collects the required consent from the user. Each new user will see a "Consent Layer" - asking the user for their consent to the usage of their data. The CMP will then pass the consent information to networks, advertisers, analytics tools and other vendors who want to use their data.
The pubvendors.json standard is how publishers can limit and control the usage of personal data on their website. It controls which vendors are allowed to collect and process the data.
European laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive, create obligations for digital publishers to give visitors to their sites and apps information about their use and sharing of personal data, as well as about the use of cookies, mobile and IDs, and other forms of local storage. In many cases these laws also require that consent be obtained.
Many organisations are evaluating their cookie policy to check if it complies with the GDPR and ePrivacy standards. Organisations must be able to inform visitors about the cookies and tracking technologies used on their website, providing the visitors with granular choice over their preferences.
Login to your account, Set up your website, Create the code and paste onto website. Once plugged in our platform will automatically start gathering consent from your visitors. As soon as it is on the website, advertisers will have access to the consent data via the open API defined by the IAB.
We have created the "Consent Optimiser" which will automatically choose among many design templates in order to find the best way to present the consent layer to get higher acceptance rates from your visitors.
Consent CMP provides a wide range of reports on your visitors, giving you the view of exactly how many page views, and therewith utilisable ad impressions, from visitors that give their consent and how much you have from visitors that rejected. Analyse which design performs well and has a high acceptance rate and filter to get the most of the questions you want answered.
Use our CMP to comply with data privacy laws and save your organisation from lawsuits and fines.
Advertisers are reducing ad spending on GDPR non-compliant websites. Therefore, with our CMP, advertisers can continue to buy your traffic.
Visitors who feel safe will happily come back to your website. Show your visitors that you value their privacy.
If your company is based in the EEA (European Economic Area) or if you are dealing with customers/visitors from this area and show them advertising, it is very likely that you will be collect and/or processing personal data such as IP-addresses. There fore, according to the GDPR you need to make sure that the visitor is informed and you need to ask the user for consent. In order to do this you will need a CMP.
GDPR came "active" on the 25th of May 2018. From that day onwards a CMP is compulsory.
By integrating our CMP into your website. Our CMP will display a message to visitors and ask them to give consent. We will then store this choice and make it available to your advertisers and other vendors so that they know if/how they can work with personal data.
Yes, our CMP offers a solution to block advertisers/codes that do not have consent from the visitor.
It's simple and easy to use! You only have to integrate a code into your website - that's all!
Any questions that you think we're missing? Get in touch with us and ask your questions!